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About Us





Vitality 4 Life is an Australian owned and operated company, with the global head quarters located in the beautiful Northern Rivers of NSW.

We are a team of dedicated individuals who are passionate about both health and the Vitality 4 Life Approved Product Range. Owner and Company Director, Roger Akins, first discovered cold press juicers in the late 1980's. Understanding the importance of raw foods and his personal experience of using raw fruits and vegetables to turn his health around; Roger saw cold press juicers as miracle machines. A machine which could deliver a nutrient-dense living juice directly into the bloodstream. A machine which would allow one to consume a normal days worth of fruits or vegetables in just one glass. His incredible passion for cold press juicers and raw foods was the beginning of Vitality 4 Life. Starting simply as the knowledge of what juicing and raw foods could do for one's health.

Roger then began to expand his knowledge; learning the principles of Dr. Norman Walker's teachings, and other inspiring natural health professionals. One such person was Brian Clements, director of the Hippocrates Institute. Together with Brian, Roger developed the GreenPower Hippocrates Twin Gear Juicer and began importing them into Australia. This was the beginning of the cold press juicing industry in Australia and in fact for most of the western world.

Since then, cold press juicers have evolved and developed; making them smaller, compact and easier to use and clean without compromising the quality of juice. Cold press juicing has now become mainstream and the general consumer is more conscious of their health and the benefits of raw foods. Today we have a wide range of cold press juicers to suit individual needs and requirements.

Our Vitality 4 Life Approved Product Range has also expanded. Sourcing products from around the globe which help our customers to access more raw foods, living juice, pure water, clean air and holistic exercise. These are what we believe to be the fundamentals of good health and vitality and we are proud to be able to offer this to our customers.

We have listened to what our customers require in their healthy kitchen appliance. They want all BPA-free products, stainless steel trays in their dehydrator, a selection of horizontal and vertical cold press juices ...and we try our best to help you find the appliance best for your needs. We want you to be using the product and not tucking it away to the back of the cupboard.

As our product range has grown, so has our team. Today, Vitality 4 Life's team is made up of around 30 individuals who are dedicated to providing our customers with the products, service and resources to assist them on their personal health journey. Vitality 4 Life now has offices in Australia, New Zealand, UK, Europe and China and distributes globally.

Around 2010 we began to focus on our own range of living food kitchen appliances and BioChef was born. From a humble range of three products, we now have more than 40 products ranging from personal vacuum blenders to commercial food dehydrators. We are always on the look out for new products - which make health easy.

We combine our BioChef range with other leading international brands such as Oscar, Aquasana, Joraform, AbodeFit Health, VibroSlim, BioSari, Zen Sauna, Byron Bay Pilates Co., as well as using our extensive knowledge to design and develop our own range of dedicated living food appliances - BioChef.

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