What is Living Juice?

What is Living Juice?

The concept of living juice was first introduced by Dr. Norman Walker (1886-1985). Dr Walker declared that the enzymes in fruit and vegetables die at temperatures which exceed 50 degrees Celsius. He explained that any juice extractor that used a high-speed blade or centrifuge created friction heat leading to the destruction of enzymes. Nutritionists advise plenty of fresh, raw fruit and vegetables as essential to well-being but we only obtain the maximum benefits from them when the goodness is released from the fibre.

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Juicing will provide a highly concentrated nutrient drink. For optimum benefits the process must extract the goodness without destroying vital enzymes through heat. “Living Juicers” or cold press juicers work on a gentle crushing and squeezing principle and living juice extracted at a low temperature holds up to 60% more minerals, vitamins and living enzymes.

Centrifugal juicers work by using a flat cutting blade at the base of a rapidly spinning strainer. Heat, static electricity and large amounts of air are drawn in; nutrients are destroyed as oxidation occurs. Essential enzymes in fruit and vegetable juice die at temperatures exceeding 50 degrees Celsius. Any juice extractor using a high-speed blade or centrifuge creates friction heat and destroys vital nutrients. Juicing machines will allow you to take control of the quality of the produce, but extraction methods can still destroy vital nutrients, vitamins and living enzymes.

How the conventional centrifugal juicer works..The centrifugal force passes the produce through tiny holes in the strainer. The strainers are difficult to clean and they can't juice wheatgrass or leafy green vegetables effectively and economically. The pulp builds up in the strainer and the machine needs to be periodically emptied, making continuous juicing impossible. So there’s a lot of noise, a poor quality juice, a stop and start process, a large amount of wasted produce (wet pulp – not dry) and a difficult clean up afterward. No wonder so many people buy a juicer with good intentions for their health and the health of their loved ones and then give up shortly afterward.

Pre-packed juice Pre-packed juices have lost most of their nutritional value which is then artificially supplemented after the reconstitution process. The result is an acidic, adulterated product which was never ‘cold pressed’ in the first place.

A pure ‘living juice’ has the preferred alkalising effect on the body and only cold press or 'living juice' extractors create this superior juice.


All juice extractors in the Vitality 4 Life range of juicers including all the BioChef range are living or cold press juicers.

BioChef Axis Compact Cold Press Juicer

✓ Compact and Lightweight – Great for Home or Travelling ✓ Entry Level Juicer – Perfect for Beginners with Best Value and Performance ✓ Wide Mouth Feed Chute – 4.5cm Diameter ✓ Easy Lock Release for Quick Cleaning ✓ Pulp Adjustment Nozzle – Extract More! ✓ Ultem and Tritan BPA-Free Parts ✓ 3 Year Warranty on Motor and Parts ✓ Free Shipping and 30 Day Free Returns

DEMO Oscar Neo DA 1000 Ultem Tough Juicer

✓ Latest model Oscar Juicer ✓ 3 Step Auger Crushing System ✓ NEW BPA Free 'Ultem Tough' parts ✓ NEW Pulp Adjustment Nozzle ✓ Smooth nutrient dense pulp free juice ✓ 20 year warranty on motor and 10 years on parts

Michelle Kelly